Reconstructive Surgery & Anaplastology

ISSN - 2161-1173

Nutricosmetics Definition and consumer behavior

International Conference and Exhibition on Cosmetology & Cosmetics

November 23-24, 2012 Hyderabad International Convention Centre, India

Talita Pizza Anunciato

Scientific Tracks Abstracts: Anaplastology

Abstract :

The market of cosmetics is highly dynamic and new product launches happen at a fast rate. Over the last years, new concepts have also been rising, as in the case of cosmeceuticals and more recently, nutricosmetics. This study aimed to explore the concept of nutricosmetics and, through exploratory research, it becomes evident that they are presented as the latest trend in the beauty industry. Nutricosmetics can be defined as a result of the intersection of cosmeceuticals and nutraceuticals, characterized as oral supplementation of nutrients formulated and marketed specifically for beauty purposes. The major claim is the anti-aging effect, reducing wrinkles by fighting free radicals generated by solar radiation. The second part of this research aimed to contribute to the consumer behavior study, through a survey, showing analyses with common point between theoretical basis and data from factors influencing consumer behavior. The answers of the questionnaire applied to a sample of University of So Paulo (Brazil), campus of Ribeiro Preto, showed that 26% of respondents knew the term nutricosmetic previously, and only 20% reported the use. It was found that there is a large portion of consumers who are interested in using such products, and a significant portion believe in the benefits of nutrient intake on a daily basis as impacting on health and beauty, which justifies a positive attitude to these products. The multidisciplinary character of this research presents a favorable attitude regarding nutricosmetics, showing a great contribution to technical scientific literature in the cosmetic sector.

Biography :

Talita Pizza Anunciato is pharmacist and has completed her masters from the University of So Paulo, Ribeiro Preto, Brazil, with a thesis that focused on nutricosmetic market and the scientific research.